Executive Development Programme in Segmentation Market Growth
-- ViewingNowThe Executive Development Programme in Segmentation Market Growth is a certificate course designed to equip learners with essential skills in segmentation and market growth strategies. This programme emphasizes the importance of understanding customer needs, preferences, and behaviors to drive business growth.
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โข Market Segmentation: Understanding the market and dividing it into segments based on various factors such as demographics, geographics, psychographics, and behavior. This unit will cover the benefits of market segmentation, different types of segmentation, and how to select the right segments for targeting.
โข Market Research: This unit will cover the importance of market research in identifying market segments and understanding customer needs and preferences. Participants will learn how to conduct market research, analyze data, and use insights to inform marketing strategies.
โข Product Positioning: This unit will focus on how to position products within different market segments to appeal to customers and differentiate from competitors. Participants will learn how to develop positioning statements, conduct competitive analysis, and optimize product features and benefits.
โข Targeting and Positioning Strategies: This unit will cover how to select the right target segments and develop effective positioning strategies. Participants will learn how to prioritize segments, allocate resources, and measure the success of targeting and positioning efforts.
โข Marketing Mix: This unit will cover the four Ps of marketing - Product, Price, Place, and Promotion - and how to apply them to different market segments. Participants will learn how to develop marketing mix strategies that align with segment needs and preferences.
โข Marketing Metrics: This unit will focus on how to measure the success of marketing efforts in different segments. Participants will learn about marketing metrics such as market share, customer lifetime value, and return on investment, and how to use them to track progress and optimize marketing strategies.
โข Market Growth Strategies: This unit will cover different strategies for driving market growth, including market penetration, market development, product development, and diversification. Participants will learn how to assess market opportunities, evaluate growth potential, and develop strategies to capitalize on market trends.
โข Customer Loyalty and Retention
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