Executive Development Programme in E-Commerce Strategies: Sales Mastery
-- ViewingNowThe Executive Development Programme in E-Commerce Strategies: Sales Mastery certificate course is a comprehensive program designed to equip learners with the essential skills necessary to thrive in the ever-evolving world of e-commerce. This course is of paramount importance due to the increasing demand for e-commerce professionals who can drive sales and revenue growth.
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โข E-Commerce Sales Fundamentals: Understanding the basics of selling online, including key terms, concepts, and trends.
โข Customer Acquisition Strategies: Exploring tactics for attracting new customers, such as SEO, content marketing, and social media advertising.
โข Customer Retention and Loyalty: Focusing on strategies for keeping customers engaged, including email marketing, customer service, and loyalty programs.
โข Data-Driven Decision Making: Learning how to use data to inform sales strategies, including website analytics, customer data, and market research.
โข Conversion Rate Optimization (CRO): Understanding the principles of CRO, including A/B testing, user experience (UX) design, and landing page optimization.
โข Sales Funnel Management: Mapping out the customer journey, from first impression to final purchase, and optimizing each step along the way.
โข Payment Gateways and Security: Ensuring secure and seamless payment experiences for customers, and complying with industry regulations.
โข Cross-Border E-Commerce: Expanding sales reach beyond domestic markets, and navigating international regulations, taxes, and logistics.
โข E-Commerce Technology Stack: Evaluating and selecting the right tools and platforms for managing and growing an e-commerce business.
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