Certificate in Marketing Strategy for Startups: Growth Hacking
-- ViewingNowThe Certificate in Marketing Strategy for Startups: Growth Hacking is a comprehensive course designed to equip learners with essential skills for career advancement in the competitive marketing industry. This program focuses on growth hacking, a data-driven approach to marketing that combines traditional and digital marketing techniques to drive rapid business growth.
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โข Marketing Strategy Fundamentals: Understanding the basics of marketing strategy, target audience, and value proposition.
โข Growth Hacking Principles: Introduction to growth hacking, experimentation, and data-driven decision making.
โข Customer Acquisition Channels: Identifying and leveraging various customer acquisition channels, including SEO, content marketing, social media, and advertising.
โข Customer Engagement & Retention: Techniques to increase customer engagement, reduce churn, and build long-term relationships.
โข A/B Testing & Conversion Optimization: Utilizing A/B testing and conversion optimization to improve marketing performance.
โข Marketing Analytics: Measuring and analyzing key marketing metrics, such as customer acquisition cost, lifetime value, and retention rate.
โข Growth Hacking Tools & Platforms: Overview of popular growth hacking tools and platforms, such as email marketing automation, CRM, and analytics.
โข Scaling & Sustainable Growth: Strategies for scaling and achieving sustainable growth, while maintaining profitability.
โข Legal & Ethical Considerations: Understanding legal and ethical considerations in marketing, such as privacy, data security, and transparency.
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