Executive Development Programme in Marketing Performance Analysis: KPI Evaluation

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The Executive Development Programme in Marketing Performance Analysis: KPI Evaluation certificate course is a comprehensive program designed to provide learners with essential skills in marketing analytics. This course focuses on the importance of Key Performance Indicators (KPIs) in evaluating marketing performance and making informed business decisions.

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In today's data-driven world, there is a high demand for professionals who can analyze and interpret marketing data to drive business growth. This course equips learners with the skills to collect, analyze, and interpret marketing data, and use this information to improve marketing performance and achieve business objectives. By completing this course, learners will gain a deep understanding of marketing analytics and KPI evaluation, and will be able to apply these skills in real-world business scenarios. This course is an excellent opportunity for marketing professionals to advance their careers and stay competitive in the industry.

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Unit 1: Introduction to Marketing Performance Analysis & KPI Evaluation
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Unit 2: Key Performance Indicators (KPIs) in Marketing: Definition and Importance
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Unit 3: Setting up Effective Marketing KPIs for Business Success
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Unit 4: Data-Driven Decision Making in Marketing Performance Analysis
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Unit 5: Tracking and Measuring Marketing KPIs
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Unit 6: Marketing Analytics Tools and Techniques
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Unit 7: Interpreting Marketing Performance Data and Identifying Trends
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Unit 8: Continuous Improvement: Optimizing Marketing Strategies through KPI Evaluation
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Unit 9: Case Studies: Successful Marketing Performance Analysis and KPI Evaluation
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Unit 10: Best Practices for Marketing Performance Analysis and KPI Evaluation

่Œไธš้“่ทฏ

The Executive Development Programme in Marketing Performance Analysis: KPI Evaluation focuses on the job market trends, salary ranges, and skill demand in the UK for marketing professionals. The 3D pie chart below highlights the most in-demand skills in the marketing industry. In the dynamic world of marketing, data visualization is the most sought-after skill, with a 45% share of the market demand. Content creation comes second with 26%, emphasizing the importance of storytelling and engaging content in marketing strategies. Marketing automation tools and technologies account for 12% of the demand, revealing the growing tension between human and artificial intelligence in marketing operations. SEO and SEM follow closely with 10%, while social media management wraps up the list with 7%. The UK marketing landscape is ripe for professionals with these skills, offering competitive salary ranges and numerous opportunities for growth. By understanding the trends and mastering these in-demand skills, marketing professionals can maximize their potential and contribute significantly to their organizations' success.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING PERFORMANCE ANALYSIS: KPI EVALUATION
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
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05 May 2025
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