Certificate in Competitive Analysis for Marketing: Market Positioning

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The Certificate in Competitive Analysis for Marketing: Market Positioning is a comprehensive course designed to empower learners with the skills necessary to excel in today's dynamic marketing landscape. This program emphasizes the importance of understanding the competition and developing effective market positioning strategies to drive business growth.

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In this course, learners will explore the ins and outs of competitive analysis, including how to gather and analyze market data, identify industry trends, and evaluate competitor strengths and weaknesses. They will also learn how to use this information to develop powerful market positioning strategies that differentiate their brand and resonate with their target audience. With a focus on practical application, this course equips learners with the essential skills needed to advance their careers in marketing, advertising, and related fields. In an industry where staying ahead of the competition is crucial, this course provides learners with the tools and knowledge they need to succeed.

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โ€ข Understanding Competitive Analysis
โ€ข The Role of Market Positioning in Competitive Advantage
โ€ข Conducting Market Research for Competitive Analysis
โ€ข SWOT Analysis for Competitive Positioning
โ€ข Porter's Five Forces: A Framework for Competitive Analysis
โ€ข Performing a Competitive Analysis: Techniques and Tools
โ€ข Analyzing Competitor's Marketing Strategies
โ€ข Evaluating Competitor's Strengths and Weaknesses
โ€ข Leveraging Competitive Analysis for Market Positioning
โ€ข Case Studies: Successful Market Positioning through Competitive Analysis

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
CERTIFICATE IN COMPETITIVE ANALYSIS FOR MARKETING: MARKET POSITIONING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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