Executive Development Programme in Chatbot User Research: User-Centricity

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The Executive Development Programme in Chatbot User Research: User-Centricity certificate course is a comprehensive program designed to meet the growing industry demand for user-centric chatbot solutions. This course emphasizes the importance of understanding user needs, behaviors, and preferences to create effective and engaging chatbots.

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By enrolling in this course, learners will acquire essential skills in chatbot user research, empowering them to drive user-centric design and development. The course covers a wide range of topics, including user experience (UX) research methods, chatbot design principles, and data analysis techniques. In today's digital age, chatbots have become an integral part of businesses' customer service strategies. As a result, there is a high industry demand for professionals who can create chatbots that resonate with users and deliver exceptional experiences. Completing this course will equip learners with the necessary skills to advance their careers in this growing field.

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โ€ข User-Centered Design for Chatbots
โ€ข Understanding User Research Methods
โ€ข Conducting User Interviews and Surveys
โ€ข Analyzing User Data and Feedback
โ€ข Designing User Personas and Journey Maps
โ€ข Usability Testing and Iterative Design
โ€ข Accessibility and Inclusive Design for Chatbots
โ€ข Ethical Considerations in User Research
โ€ข Implementing User Research Insights in Chatbot Development

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In the Executive Development Programme for Chatbot User Research, the following roles play a significant part in ensuring user-centricity: 1. **User Researcher (45%)** User researchers are responsible for understanding user needs, behaviors, and requirements to inform the design and development of chatbots. They plan and conduct user research, analyze data, and communicate findings to relevant stakeholders. 2. **Data Analyst (25%)** Data analysts focus on processing and interpreting complex data sets derived from user interactions with chatbots. They identify trends, provide insights, and support decision-making for enhancing chatbot performance and user experience. 3. **UX Designer (15%)** UX designers ensure that chatbots are intuitive, engaging, and accessible. They create wireframes, prototypes, and design guidelines, collaborating closely with user researchers, data analysts, and developers to implement user-centered solutions. 4. **Project Manager (10%)** Project managers oversee the entire development process, coordinating resources, timelines, and deliverables. They facilitate cross-functional communication, ensuring that milestones are met and the project stays on track. 5. **Developer (5%)** Developers build and maintain the chatbot's technical infrastructure, implementing features and functionality based on user research, data analysis, and UX design. They work closely with the rest of the team to ensure a seamless and efficient user experience.

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EXECUTIVE DEVELOPMENT PROGRAMME IN CHATBOT USER RESEARCH: USER-CENTRICITY
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UK School of Management (UKSM)
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05 May 2025
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