Certificate in Automated Email Marketing Strategies
-- ViewingNowThe Certificate in Automated Email Marketing Strategies course is a powerful learning opportunity for professionals seeking to excel in digital marketing. This course highlights the importance of automated email marketing, a critical component in today's data-driven marketing landscape.
6,050+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it differs from automated email marketing.
โข Target Audience and Segmentation: Identifying and segmenting the target audience to create personalized and relevant email campaigns.
โข Automated Email Campaigns: Designing and setting up automated email campaigns, including welcome emails, cart abandonment emails, and post-purchase follow-ups.
โข Email Marketing Tools: Exploring various email marketing tools, including their features, benefits, and limitations.
โข Email Marketing Metrics: Understanding key email marketing metrics, such as open rates, click-through rates, and conversion rates, and how to track and analyze them.
โข Content Creation for Automated Emails: Learning best practices for creating engaging and effective email content, including subject lines, calls to action, and visuals.
โข Deliverability and Compliance: Ensuring high email deliverability rates and complying with email marketing regulations, such as CAN-SPAM and GDPR.
โข A/B Testing and Optimization: Implementing A/B testing to optimize email campaigns, including testing subject lines, content, and send times.
โข Integrating Email Marketing with CRM and Marketing Automation: Integrating email marketing with CRM and marketing automation platforms to create a seamless and personalized customer experience.
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