Masterclass Certificate in Innovation in Search Marketing: SEM Strategies
-- ViewingNowThe Masterclass Certificate in Innovation in Search Marketing: SEM Strategies is a comprehensive course that equips learners with essential skills in Search Engine Marketing (SEM). This certification program focuses on cutting-edge SEM strategies, arming learners with the knowledge and expertise to drive successful search marketing campaigns.
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โข Unit 1: Introduction to SEM Strategies ⋄ Overview of search engine marketing, its importance, and key concepts. โข Unit 2: Keyword Research ⋄ Techniques for effective keyword research, analysis, and selection. โข Unit 3: SEM Campaign Setup ⋄ Designing SEM campaigns, creating ad groups, and setting up targeting options. โข Unit 4: Crafting Compelling Ad Copy ⋄ Writing engaging, conversion-focused ad copy for search engine ads. โข Unit 5: Advanced Bid Management ⋄ Strategies for optimizing bids, ad rank, and quality score. โข Unit 6: Landing Page Optimization ⋄ Best practices for designing high-converting landing pages. โข Unit 7: Measuring SEM Performance ⋄ Utilizing analytics tools for tracking, analyzing, and reporting on SEM campaigns. โข Unit 8: Emerging SEM Trends ⋄ Exploring new technologies, platforms, and techniques in SEM. โข Unit 9: Mobile & Local SEM ⋄ Strategies for targeting mobile and local users in search engine marketing. โข Unit 10: Ethics & Compliance in SEM ⋄ Guidelines for maintaining ethical and compliant search engine marketing practices.
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