Global Certificate in Marketing Strategies Impact
-- ViewingNowThe Global Certificate in Marketing Strategies Impact certificate course is a comprehensive program designed to empower learners with essential marketing skills for career advancement. This course is critical in today's business landscape, where marketing plays a pivotal role in organizational success.
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โข Marketing Fundamentals: Understanding the basic concepts, principles, and functions of marketing.
โข Market Research: The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research methods and tools.
โข Consumer Behavior: The study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services, including the influencing factors.
โข Brand Management: The application of marketing techniques to manage a brand, to create a lasting impression among customers, increase brand awareness, and generate brand loyalty.
โข Digital Marketing: Marketing products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
โข Marketing Analytics: The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
โข Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience โ and, ultimately, to drive profitable customer action.
โข Integrated Marketing Communications (IMC): A strategic approach to ensuring all communication strategies are unified across all channels, aimed at creating a cohesive and consistent message to the target audience.
โข Global Marketing: The application of marketing principles in more than one country; the management of marketing activities in more than one country; and the coordination of marketing activities across countries.
โข Social Media Marketing: The use of social media platforms and websites to promote a product or service, with the goal of reaching a bigger and more targeted audience.
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