Executive Development Programme in ML for Market Research: Results-Oriented

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The Executive Development Programme in ML for Market Research is a crucial certificate course for professionals seeking career advancement in the rapidly evolving field of data-driven market research. This results-oriented programme focuses on equipping learners with essential skills in machine learning (ML) and artificial intelligence (AI) to help them make informed, data-backed decisions that drive business growth.

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In today's data-driven world, there is a high industry demand for professionals who can leverage ML and AI to uncover valuable insights from complex data sets. This certificate course is designed to meet this demand by providing learners with hands-on experience in ML techniques and tools, including supervised and unsupervised learning, predictive analytics, and data visualization. By completing this programme, learners will be well-equipped to tackle real-world market research challenges and drive business success. With a focus on practical application and industry-relevant skills, this Executive Development Programme in ML for Market Research is the perfect opportunity for professionals to upskill and stay ahead of the curve in this exciting and dynamic field.

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โ€ข Introduction to Machine Learning (ML): Understanding the basics of ML, its types, and applications.
โ€ข Data Preprocessing for ML: Data cleaning, normalization, transformation, and feature selection.
โ€ข Supervised Learning Algorithms: Linear regression, logistic regression, decision trees, random forests, and support vector machines.
โ€ข Unsupervised Learning Algorithms: Clustering algorithms like K-means and hierarchical clustering, and dimensionality reduction techniques like principal component analysis (PCA).
โ€ข Neural Networks and Deep Learning: Introduction to artificial neural networks, backpropagation, and deep learning frameworks.
โ€ข Reinforcement Learning: Understanding the basics and applications of reinforcement learning.
โ€ข Evaluation Metrics for ML: Accuracy, precision, recall, F1 score, ROC curves, and AUC.
โ€ข Machine Learning for Market Research: Using ML techniques to analyze market trends, customer behavior, and segmentation.
โ€ข Ethics and Bias in ML: Understanding the ethical implications and biases in ML models and techniques to mitigate them.
โ€ข Implementing ML in Business: Building a successful ML project, data governance, and scaling ML models in a production environment.

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EXECUTIVE DEVELOPMENT PROGRAMME IN ML FOR MARKET RESEARCH: RESULTS-ORIENTED
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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