Advanced Certificate in Non-Profit Communications: Essentials

• Advanced Non-Profit Communications Strategy: Developing a comprehensive and effective communication strategy is crucial for any non-profit organization. This unit will cover the key elements of creating a successful strategy, including setting goals, identifying target audiences, and selecting appropriate communication channels.

• Writing for Non-Profit Audiences: In this unit, students will learn how to craft clear, persuasive, and compelling messages for various non-profit audiences. They will explore different writing styles, techniques for telling compelling stories, and best practices for using data and research to support their messages.

• Digital Communications and Social Media: This unit will cover the latest trends and best practices in digital communications and social media for non-profit organizations. Students will learn how to create engaging social media content, build and manage online communities, and measure the impact of their digital campaigns.

• Media Relations and Publicity: This unit will teach students how to build relationships with the media, write effective press releases, and secure media coverage for their organization. They will also learn how to prepare for media interviews and handle crisis communications.

• Visual Communications and Design: In this unit, students will learn how to use visual elements such as images, infographics, and video to communicate their message effectively. They will explore design principles, tools, and techniques for creating compelling visual content.

• Branding and Identity: This unit will cover the key elements of building a strong brand and identity for non-profit organizations. Students will learn how to develop a brand strategy, create a brand style guide, and apply their brand consistently across all communication channels.

• Measuring and Evaluating Communications Impact: In this unit, students will learn how to measure and evaluate the impact of their communications efforts. They will explore different metrics and tools for tracking their progress, and learn how to use data and insights to improve their communications strategy.

• Crisis Communications and Management: This unit will teach students how to prepare for and manage communications during a crisis. They will learn how to develop a crisis communication plan, identify key stakeholders, and communicate effectively during high-pressure situations.