Certificate in UK Business Market Positioning

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โ€ข UK Business Landscape: Understanding the economic, political, and cultural context of the UK business environment.
โ€ข Market Research Techniques: Gathering and analyzing data to identify market opportunities and trends in the UK.
โ€ข Competitor Analysis: Evaluating the strengths and weaknesses of competitors in the UK market.
โ€ข SWOT Analysis: Identifying the strengths, weaknesses, opportunities, and threats facing a business in the UK market.
โ€ข Brand Positioning: Developing a unique and differentiated brand image in the UK market.
โ€ข Marketing Strategies: Creating effective marketing campaigns to reach target audiences in the UK.
โ€ข Customer Segmentation: Identifying and targeting specific customer groups in the UK market.
โ€ข Marketing Metrics: Measuring and evaluating the success of marketing efforts in the UK market.
โ€ข Marketing Ethics: Understanding the ethical considerations of marketing in the UK.

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The Certificate in UK Business Market Positioning covers in-demand roles that help businesses thrive in the competitive UK market. With a focus on practical skills and industry relevance, the programme equips learners with a comprehensive understanding of product management, business analysis, marketing, sales, finance, and operations. Product Management (12%): Explore the role of product managers in driving business growth and innovation, focusing on strategic planning, market research, and customer engagement. Business Analysis (20%): Master the skills required to analyse businesses, identify areas for improvement, and develop data-driven solutions to enhance market positioning. Marketing Management (15%): Understand the principles of marketing management, covering segmentation, targeting, positioning, and integrated marketing communications. Sales Management (18%): Develop sales strategies, techniques, and management skills to drive revenue growth and strengthen customer relationships. Finance Management (10%): Acquire financial management skills to analyse financial statements, manage budgets, and make informed business decisions. Operations Management (25%): Optimise business operations by implementing effective supply chain management, process improvement, and quality control strategies.

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CERTIFICATE IN UK BUSINESS MARKET POSITIONING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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