Global Certificate in Online Advertising: Targeted Results

Name: Global Certificate in Online Advertising: Targeted Results
Price: 149 GBP
Availability: InStock

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The Global Certificate in Online Advertising: Targeted Results course is a comprehensive program designed to empower learners with the essential skills required for success in digital advertising. This course emphasizes the importance of data-driven decision-making, targeting, and optimization strategies for online advertising campaigns.

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AboutThisCourse

With increasing industry demand for digital advertising specialists, this course provides a timely and relevant learning experience for professionals seeking to advance their careers.By enrolling in this course, learners can expect to gain a deep understanding of the latest trends and best practices in online advertising. They will develop the ability to create and implement targeted advertising campaigns across various platforms, analyze campaign performance data, and make data-driven decisions to optimize results. Furthermore, they will learn to use industry-leading tools such as Google Ads and Facebook Ads Manager to manage and measure the effectiveness of their campaigns.Ultimately, this course equips learners with the essential skills and knowledge required to succeed in the fast-paced and dynamic world of online advertising. By completing this course, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations' digital advertising efforts.

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CourseDetails

• Unit 1: Introduction to Online Advertising: Understanding the digital landscape, the importance of online advertising, and the role of targeted results in a successful online advertising campaign.
• Unit 2: Understanding the Target Audience: Identifying and defining target audiences, analyzing audience behavior, and creating customer personas for effective targeting.
• Unit 3: Platforms and Channels: Exploring various online advertising platforms, including search engines, social media, display networks, and video platforms, and understanding the unique opportunities and challenges of each.
• Unit 4: Data Analysis and Insights: Using data to inform online advertising strategies, analyzing campaign performance, and optimizing campaigns for better results.
• Unit 5: Ad Copywriting and Design: Crafting compelling ad copy and designing eye-catching ads that resonate with the target audience and drive clicks and conversions.
• Unit 6: Targeting Strategies: Implementing various targeting strategies, including demographic, geographic, interest-based, and behavioral targeting, to reach the right audience at the right time.
• Unit 7: Retargeting and Remarketing: Utilizing retargeting and remarketing techniques to re-engage with potential customers who have previously interacted with the brand or visited the website.
• Unit 8: Budgeting and Bidding Strategies: Understanding the different bidding strategies available, setting and managing advertising budgets, and optimizing ad spend for maximum ROI.
• Unit 9: Ethical Considerations: Exploring the ethical implications of online advertising, including data privacy, transparency, and responsible marketing practices.
• Unit 10: Future Trends in Online Advertising: Keeping up-to-date with the latest trends and innovations in online advertising, including artificial intelligence, virtual reality, and voice search.

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EntryRequirements

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ONLINE ADVERTISING: TARGETED RESULTS

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UK School of Management (UKSM)

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05 May 2025

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