Certificate in Marketing Essentials for Family Businesses

Name: Certificate in Marketing Essentials for Family Businesses
Price: 149 GBP
Availability: InStock

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The Certificate in Marketing Essentials for Family Businesses is a comprehensive course designed to empower family business members with crucial marketing skills. In today's competitive market, marketing expertise is vital for any business to thrive.

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AboutThisCourse

This course highlights the importance of marketing in family businesses and provides learners with essential tools to create and implement effective marketing strategies. With a focus on real-world application, this course is in high demand in the industry. It equips learners with the necessary skills to excel in their family businesses and advance their careers. The course covers key topics such as market research, branding, digital marketing, and marketing analytics, providing a well-rounded understanding of marketing principles and their application in family businesses. By the end of this course, learners will have gained essential marketing skills, increased their career prospects, and contributed to the growth and success of their family businesses.

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CourseDetails

• Understanding Family Business Dynamics
• Marketing Basics for Family Businesses
• Identifying Target Markets for Family Businesses
• Building a Marketing Strategy for Family Businesses
• Utilizing Digital Marketing for Family Businesses
• Branding and Reputation Management for Family Businesses
• Customer Relationship Management in Family Businesses
• Measuring Marketing Success in Family Businesses
• Marketing Ethics for Family Businesses

CareerPath

In the family business sector within the UK, marketing roles have been gaining traction, with an increasing demand for professionals who possess the right blend of skills and knowledge to help these businesses thrive. This section highlights the job market trends and salary ranges for various marketing essentials roles that are relevant to family businesses. Marketing Manager: A Marketing Manager's role in a family business encompasses the development and implementation of marketing strategies to promote the company's products or services. In the UK, the average salary for this role is around £37,000 to £55,000 per year. Digital Marketing Specialist: Digital Marketing Specialists are responsible for managing a family business's online presence, including social media, email marketing, and SEO. In the UK, the average salary for this role is around £28,000 to £40,000 per year. Content Marketing Specialist: Content Marketing Specialists create engaging content for family businesses to attract and retain customers. In the UK, the average salary for this role is around £26,000 to £38,000 per year. Social Media Manager: Social Media Managers focus on managing a family business's social media platforms, developing strategies to increase brand awareness and engagement. In the UK, the average salary for this role is around £24,000 to £36,000 per year. SEO Specialist: SEO Specialists optimize family business websites to improve search engine rankings and increase organic traffic. In the UK, the average salary for this role is around £24,000 to £36,000 per year. Email Marketing Specialist: Email Marketing Specialists manage and create email campaigns to engage and retain a family business's customer base. In the UK, the average salary for this role is around £22,000 to £34,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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CERTIFICATE IN MARKETING ESSENTIALS FOR FAMILY BUSINESSES

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UK School of Management (UKSM)

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05 May 2025

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