Executive Development Programme in Data-Driven B2B Marketing Automation

Name: Executive Development Programme in Data-Driven B2B Marketing Automation
Price: 149 GBP
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The Executive Development Programme in Data-Driven B2B Marketing Automation is a certificate course designed to empower professionals with the latest skills in B2B marketing automation. In today's data-driven world, businesses are increasingly relying on marketing automation to streamline their processes, improve efficiency, and drive revenue.

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AboutThisCourse

This course is essential for professionals who want to stay ahead of the curve and advance their careers in marketing. It covers critical topics such as data analysis, marketing automation platforms, lead generation, and campaign management. Learners will gain hands-on experience with industry-leading tools and techniques, enabling them to drive real business results. With the demand for marketing automation skills on the rise, this course is an excellent opportunity for professionals to differentiate themselves and gain a competitive edge in the job market. By the end of the course, learners will have the skills and knowledge needed to succeed in data-driven B2B marketing and take their careers to the next level.

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CourseDetails

• Data-Driven B2B Marketing Automation: An Overview
• Understanding the B2B Customer Journey
• Data Analysis for B2B Marketing: Tools and Techniques
• Developing a Data-Driven B2B Marketing Strategy
• Implementing Marketing Automation Platforms
• Personalization in Data-Driven B2B Marketing
• Creating and Optimizing Data-Driven B2B Marketing Campaigns
• Measuring and Analyzing Data-Driven B2B Marketing Metrics
• Ethics in Data-Driven B2B Marketing Automation

CareerPath

The Executive Development Programme in Data-Driven B2B Marketing Automation is tailored for marketing professionals seeking to sharpen their skills and stay updated on the latest job market trends. This programme covers essential skills and tools in data-driven B2B marketing automation, from data analysis to CRM software management. The demand for professionals proficient in data-driven B2B marketing automation is growing across the UK. Based on our research, data analysis skills are in high demand, accounting for 25% of the necessary skillset. Marketing automation follows closely, with a 30% share, while CRM software management takes up 15% of the required skills. Content creation, including copywriting and graphic design, is also important, making up 20% of the essential competencies. Lastly, knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) tactics accounts for 10% of the skills needed in this field. Enhance your career in data-driven B2B marketing automation by staying informed on job market trends and investing in relevant skills. Our Executive Development Programme is designed to equip marketing professionals with the necessary tools and knowledge to succeed in this competitive industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA-DRIVEN B2B MARKETING AUTOMATION

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UK School of Management (UKSM)

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05 May 2025

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