Professional Certificate in Research for Market Positioning

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The Professional Certificate in Research for Market Positioning is a comprehensive course designed to equip learners with essential research skills necessary to understand market dynamics and gain a competitive edge. This course emphasizes the importance of data-driven decision-making, teaching learners how to gather, analyze, and interpret market data to inform strategic positioning.

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AboutThisCourse

In an era of rapidly changing market trends, this course is increasingly important as it enables learners to stay ahead of the curve and adapt to shifting consumer needs. The course is highly relevant to various industries, including marketing, market research, product development, and business strategy. By the end of this course, learners will have acquired essential skills in market research, data analysis, and strategic positioning, empowering them to drive business growth and advance their careers.

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CourseDetails

• Understanding Market Research
• Developing a Research Strategy for Market Positioning
• Data Collection Techniques for Market Research
• Data Analysis for Market Positioning
• Identifying Market Trends and Opportunities
• Customer Segmentation and Profiling
• Competitor Analysis and Benchmarking
• Positioning Map and Strategy
• Communicating Research Findings for Market Positioning

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN RESEARCH FOR MARKET POSITIONING
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UK School of Management (UKSM)
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05 May 2025
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