Professional Certificate in Consumer Behavior: Smarter Marketing
-- ViewingNowThe Professional Certificate in Consumer Behavior: Smarter Marketing is a vital course for marketing professionals seeking to deepen their understanding of customer decision-making. This program covers the latest research and theories in consumer behavior, neuromarketing, and behavioral economics.
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โข Understanding Consumer Behavior: Foundations and Key Concepts
โข The Psychology of Marketing: Applying Cognitive and Social Theories
โข Consumer Decision-Making Process: From Awareness to Post-Purchase
โข Market Segmentation, Targeting, and Positioning: Tailoring Strategies to Consumer Needs
โข Consumer Culture and Lifestyle: Influences on Preferences and Choices
โข Branding and Identity: Building Strong Relationships with Consumers
โข Digital Consumer Behavior: Online Research, Social Media, and Mobile Usage
โข Metrics and Analytics for Consumer Behavior: Measuring Effectiveness and Informing Decisions
โข Ethical Considerations in Consumer Behavior and Marketing: Balancing Profit and Social Responsibility
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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