Executive Development Programme in Brand Change Management
-- ViewingNowThe Executive Development Programme in Brand Change Management is a certificate course designed to empower professionals with the necessary skills to drive successful brand transformations. In an era of constant disruption and evolving consumer preferences, this programme is more important than ever.
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• Brand Change Management Strategy: Developing a clear and effective plan for brand changes, including communication strategies and stakeholder management.
โข • Understanding Brand Equity: Measuring and evaluating the value of a brand, and how to maintain or improve it during times of change.
โข • Leading Brand Change: Building a strong case for change and creating a culture of innovation and adaptability within the organization.
โข • Stakeholder Engagement: Identifying and engaging key stakeholders in the brand change process, including employees, customers, and investors.
โข • Brand Identity and Design: Developing a consistent and compelling brand identity, including visual and messaging elements, that aligns with the organization's goals and values.
โข • Brand Architecture: Managing and organizing the relationships between different brands and sub-brands within an organization.
โข • Digital Branding: Leveraging digital channels and technologies to effectively communicate and manage the brand, including social media, websites, and mobile apps.
โข • Brand Metrics and Analytics: Measuring the success of brand changes and using data to inform future decisions.
โข • Legal and Compliance Considerations: Ensuring brand changes comply with relevant laws and regulations, including trademark and copyright law.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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