Masterclass Certificate in Marketing Management: Promotional Strategies

Name: Masterclass Certificate in Marketing Management: Promotional Strategies
Price: 149 GBP
Availability: InStock

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The Masterclass Certificate in Marketing Management: Promotional Strategies is a comprehensive course that equips learners with essential skills for career advancement in the marketing industry. This course emphasizes the importance of promotional strategies in today's business landscape, where companies compete for consumer attention in a saturated market.

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AboutThisCourse

By enrolling in this course, learners will gain a deep understanding of various promotional strategies such as advertising, public relations, sales promotion, and direct marketing. The course covers both traditional and digital marketing channels, allowing learners to adapt to the ever-evolving marketing trends. With a focus on practical skills, this course provides learners with real-world examples, case studies, and hands-on exercises that enable them to apply their knowledge effectively. Moreover, the course is designed to cater to learners with different backgrounds, making it accessible to anyone seeking to enhance their marketing skills. In summary, this certificate course in promotional strategies is essential for anyone looking to advance their career in marketing management. It provides learners with the necessary skills and knowledge to develop effective promotional campaigns that drive business growth and success.

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CourseDetails

• Unit 1: Introduction to Marketing Management
• Unit 2: Promotional Strategies in Marketing
• Unit 3: Understanding Target Audiences and Market Segmentation
• Unit 4: Integrated Marketing Communications (IMC)
• Unit 5: Advertising: Concepts, Types, and Best Practices
• Unit 6: Public Relations and Media Management
• Unit 7: Sales Promotion Techniques and Trends
• Unit 8: Personal Selling and Customer Relationship Management
• Unit 9: Digital Marketing Channels and Analytics
• Unit 10: Measuring Promotional Success and Campaign Evaluation

CareerPath

The **Masterclass Certificate in Marketing Management: Promotional Strategies** course empowers learners with the latest marketing promotion techniques and trends. This section showcases a 3D pie chart highlighting the job market trends in the UK for specific marketing roles. The data reflects the demand for diverse promotional strategies expertise. 1. **Digital Marketing Manager**: This role leads digital marketing initiatives and accounts for 25.6% of the market demand. 2. **Content Marketing Specialist**: With a 15.7% share, these experts focus on content creation and distribution for brand awareness. 3. **Social Media Manager**: Handling social media platforms, this position represents 14.3% of the job market. 4. **SEO Specialist**: With a 12.4% share, SEO experts optimize websites for search engines and online visibility. 5. **Email Marketing Specialist**: This role accounts for 11.2% of the market, managing email campaigns and automation. 6. **PPC Specialist**: Representing 10.8%, PPC experts specialize in paid online advertising to drive traffic and conversions. 7. **Marketing Analyst**: Closing the list at 10.2%, these professionals analyze marketing data to optimize campaigns and strategies. The 3D pie chart offers a captivating view of the marketing job market trends in the UK, emphasizing the need for professionals with diverse promotional strategies expertise.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MARKETING MANAGEMENT: PROMOTIONAL STRATEGIES

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UK School of Management (UKSM)

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05 May 2025

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