Certificate in B2B Marketing Essentials: Business Growth
-- ViewingNowThe Certificate in B2B Marketing Essentials: Business Growth This course is vital for individuals seeking to excel in B2B marketing. It focuses on the essential skills necessary to drive business growth in today's fast-paced and competitive market.
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โข Understanding B2B Marketing Fundamentals • Defining B2B marketing, target audience, value proposition, and key success metrics.
โข B2B Market Research • Identifying market opportunities, target segments, and competitive landscape.
โข Building a B2B Marketing Strategy • Setting goals, developing a marketing plan, and allocating resources.
โข Content Marketing for B2B • Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
โข Social Media and Digital Marketing for B2B • Leveraging social media platforms, email marketing, and SEO to reach and engage target audiences.
โข B2B Lead Generation • Generating leads, managing the sales funnel, and measuring conversion rates.
โข B2B Sales Enablement • Supporting the sales process, developing sales enablement materials, and measuring sales effectiveness.
โข B2B Customer Relationship Management • Managing customer relationships, measuring customer satisfaction, and reducing customer churn.
โข Metrics and Analytics for B2B Marketing • Measuring and analyzing B2B marketing performance, and using data to optimize marketing strategies.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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