Executive Development Programme in Facebook Ads Performance Metrics
-- ViewingNowExecutive Development Programme in Facebook Ads Performance Metrics: This certificate course is designed to empower professionals with advanced skills in Facebook Ads performance metrics. In an era where digital advertising dominates marketing strategies, understanding Facebook Ads performance is crucial for career advancement.
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โข Facebook Ads Performance Metrics: Introduction to Key Terms and Concepts
โข Understanding Primary Facebook Ads Metrics: Reach, Impressions, and Frequency
โข Measuring Ad Engagement: Likes, Shares, Comments, and Clicks
โข Analyzing Conversion Metrics: Leads, Sales, and Cost per Action
โข Assessing Facebook Ads ROAS (Return on Ad Spend) and Profitability
โข Utilizing Facebook Pixel for Advanced Tracking and Optimization
โข Strategies for A/B Testing and Experimentation in Facebook Advertising
โข Interpreting Facebook Ads Attribution Models for Multi-Touch Campaigns
โข Leveraging Facebook Ads Reporting Tools and Dashboards for Data-Driven Decisions
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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