Certificate in Business Market Strategies
-- ViewingNowThe Certificate in Business Market Strategies course is a comprehensive program designed to equip learners with essential skills for career advancement in the business industry. This course focuses on teaching strategic planning, market research, and competitive analysis techniques that are crucial for making informed business decisions.
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GBP £ 149
GBP £ 215
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⢠Market Research and Analysis - Understanding the market, competition, and target audience.
⢠Segmentation, Targeting, and Positioning (STP) - Dividing the market into segments, selecting the appropriate target market, and positioning the product or service.
⢠Product Strategy - Developing and managing products to meet customer needs and wants.
⢠Pricing Strategies - Setting prices to achieve business objectives and maximize profits.
⢠Distribution Strategies - Choosing the right channels to reach the target market.
⢠Promotion Strategies - Communicating the value proposition to the target market through various promotional tools.
⢠Integrated Marketing Communications (IMC) - Communicating a consistent message through all marketing channels.
⢠Marketing Metrics and Analytics - Measuring and analyzing marketing performance to make data-driven decisions.
⢠Digital Marketing Strategies - Leveraging digital channels to reach and engage with the target market.
⢠Ethical and Social Responsibility in Marketing - Ensuring marketing practices align with ethical and social norms.
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