Executive Development Programme in Segmentation Market Segments
-- ViewingNowThe Executive Development Programme in Segmentation Market Segments is a certificate course designed to provide learners with essential skills in market segmentation. This programme emphasizes the importance of understanding customer needs and preferences, enabling businesses to create effective marketing strategies and drive growth.
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⢠Market Segmentation Basics: Understanding the market, target customers, and the basis for segmenting markets.
⢠Segmentation Criteria: Identifying the relevant criteria for segmenting markets, such as demographics, geographics, psychographics, and behavior.
⢠Segmentation Strategies: Developing strategies for segmenting markets, including micro-segmentation, niche marketing, and mass customization.
⢠Segmentation Analysis: Analyzing market segments to determine their size, growth potential, and profitability.
⢠Target Marketing: Selecting target markets, developing marketing mix strategies, and creating customer value propositions.
⢠Positioning and Differentiation: Positioning products and services within target markets, and differentiating them from competitors.
⢠Segmentation Implementation: Implementing market segmentation strategies, including organizational alignment, resource allocation, and measurement.
⢠Segmentation Best Practices: Examining best practices in market segmentation, including data-driven segmentation, segment validation, and ongoing segment evaluation.
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Business Development Manager: 20%
Finance Manager: 15%
HR Manager: 10%
Operations Manager: 30%
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