Executive Development Programme in PR Crisis Communication Response: Effective Strategies
-- ViewingNowThe Executive Development Programme in PR Crisis Communication Response is a certificate course that offers essential training in managing and responding to crises. In an era where reputations can be tarnished in an instant, this programme is more important than ever.
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⢠Understanding PR Crisis Communication Response: An overview of crisis communication, its importance in PR, and strategies to respond effectively.
⢠Identifying Crisis Situations: Techniques to early recognize and assess crisis situations to minimize damage.
⢠Developing a Crisis Communication Plan: A comprehensive guide to creating a crisis communication plan, including key components and considerations.
⢠Message Development and Delivery: Best practices for developing clear, concise, and effective messages during a crisis.
⢠Stakeholder Communication: Strategies for communicating with different stakeholders, including employees, customers, and the media, during a crisis.
⢠Social Media Management: Guidelines for managing social media during a crisis, including monitoring and responding to online conversations.
⢠Media Relations: Techniques for building and maintaining positive relationships with the media during a crisis.
⢠Training and Simulation Exercises: The importance of training and simulation exercises in preparing for a crisis, with examples and best practices.
⢠Evaluation and Improvement: Methods for evaluating the effectiveness of a crisis communication response, and strategies for continuous improvement.
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