Executive Development Programme in Advertising Trends: Digital Strategies
-- ViewingNowThe Executive Development Programme in Advertising Trends: Digital Strategies certificate course is a highly relevant and essential programme for professionals seeking to stay updated with the latest trends in the advertising industry. This course focuses on digital strategies, an area of significant industry demand as businesses continue to shift their advertising efforts towards digital platforms.
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⢠Digital Advertising Landscape: Overview of the current digital advertising landscape, including key players, trends, and emerging technologies.
⢠Data-Driven Advertising: Understanding the role of data in modern advertising, including data collection, analysis, and targeting strategies.
⢠Programmatic Advertising: Explanation of programmatic advertising, including its benefits, challenges, and best practices.
⢠Social Media Advertising: Strategies for effective social media advertising, including organic and paid tactics, audience targeting, and campaign measurement.
⢠Search Engine Marketing: Overview of search engine marketing, including keyword research, ad copywriting, and campaign optimization.
⢠Video Advertising: Analysis of the growing trend of video advertising, including YouTube and connected TV platforms.
⢠Mobile Advertising: Best practices for mobile advertising, including app-based and web-based strategies, and user experience considerations.
⢠Influencer Marketing: Overview of influencer marketing, including identifying and working with influencers, measuring ROI, and managing relationships.
⢠Content Marketing: Strategies for effective content marketing, including content creation, distribution, and measurement.
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