Executive Development Programme in Local Search Engine Optimization Trends
-- ViewingNowThe Executive Development Programme in Local Search Engine Optimization (SEO) Trends certificate course is a comprehensive training program designed to equip learners with the latest SEO strategies and trends. This course is crucial in today's digital age, where businesses compete for online visibility to reach their target audience.
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⢠Local SEO Fundamentals: Understanding the basics of local search engine optimization, including the importance of Google My Business, local citations, and online reviews.
⢠Local Keyword Research: Learning how to conduct thorough keyword research for local search, including the use of long-tail keywords and local modifiers.
⢠On-page Optimization: Techniques for optimizing website content and structure for local search, including title tags, meta descriptions, and schema markup.
⢠Link Building: Strategies for building high-quality backlinks to a local business website, including local directories, guest posting, and content marketing.
⢠Google My Business: Best practices for setting up and optimizing a Google My Business listing, including categories, attributes, and photos.
⢠Local Citations: Understanding the importance of consistent and accurate local citations, including how to build and manage them.
⢠Online Reviews: Strategies for generating and managing online reviews, including how to respond to negative reviews and encourage positive ones.
⢠Local Analytics: Techniques for measuring and tracking local search performance, including Google Analytics and Google Search Console.
⢠Emerging Trends: Keeping up with the latest trends and changes in local search, including voice search, artificial intelligence, and zero-click searches.
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