Professional Certificate in Segmentation Decision Making Strategies
-- ViewingNowThe Professional Certificate in Segmentation Decision Making Strategies is a comprehensive course that equips learners with essential skills for strategic decision making in their careers. This program emphasizes the importance of segmentation strategies in various industries, from marketing and advertising to finance and healthcare.
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⢠Introduction to Segmentation Decision Making Strategies
⢠Market Segmentation: Primary and Secondary Segmentation Variables
⢠Segmentation Criteria: Demographics, Psychographics, Behavior, Geographics
⢠Target Market Selection: Market Needs, Company Resources, Competitive Environment
⢠Positioning Strategies: Differentiation, Concentration, Segmentation, Niche
⢠Segmentation Decision Making Process: Data Collection, Analysis, Evaluation, Selection
⢠Segmentation Tools and Techniques: Cluster Analysis, Factor Analysis, Discriminant Analysis
⢠Implementing Segmentation Strategies: Communication, Distribution, Pricing, Promotion
⢠Monitoring and Evaluating Segmentation Decisions: Metrics, Feedback Loops, Continuous Improvement
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