Professional Certificate in Responsible Content Planning
-- ViewingNowThe Professional Certificate in Responsible Content Planning is a comprehensive course designed to empower learners with essential skills for career advancement in content creation and marketing. This course highlights the importance of ethical and inclusive content planning, which is increasingly in demand in today's diverse and socially conscious business landscape.
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⢠Content Strategy Development: In this unit, students will learn the process of creating and implementing a content strategy that aligns with their organization's goals and resonates with the target audience. Topics covered include conducting audience research, setting content objectives, and measuring success.
⢠Content Planning and Execution: This unit will cover the practical aspects of planning and executing a content calendar, including selecting content formats, determining publishing frequency, and scheduling posts. Students will also learn how to manage content creation workflows, from ideation to publication.
⢠Ethical Content Creation: Students will explore the ethical considerations of content creation, including issues related to privacy, transparency, and accuracy. They will learn how to create content that is socially responsible, culturally sensitive, and respectful of diverse perspectives.
⢠Accessibility and Inclusivity: In this unit, students will learn how to create content that is accessible to people with disabilities and inclusive of diverse audiences. Topics covered include web accessibility guidelines, closed captioning, and alt text.
⢠Content Optimization: This unit will cover strategies for optimizing content for search engines and social media platforms, including keyword research, meta tags, and social sharing. Students will also learn how to measure content performance and make data-driven decisions.
⢠Content Amplification: Students will learn how to amplify their content's reach through paid and organic channels, including social media advertising, influencer marketing, and email marketing. They will also learn how to track the effectiveness of their amplification efforts.
⢠Content Maintenance and Archiving: This unit will cover the importance of maintaining and archiving content to ensure its accuracy, relevance, and accessibility over time. Students will learn how to conduct content audits, update outdated content, and archive content that is no longer relevant.
⢠Content Governance: In this unit, students will learn how to establish and enforce content governance policies that ensure consistency, quality, and compliance with legal and regulatory requirements. Topics covered include content standards, workflow approvals, and content lifecycle management.
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