Global Certificate in Media Crisis Management: Efficiency Redefined
-- ViewingNowThe Global Certificate in Media Crisis Management: Efficiency Redefined is a comprehensive course designed to empower professionals in managing media crises effectively. With the ever-increasing use of digital media, businesses are more vulnerable to crises than ever before.
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⢠Media Crisis Management Fundamentals – Understanding the principles and best practices in managing media crises, including proactive measures and strategies to prevent crises from escalating. ⢠Crisis Communications Planning – Developing comprehensive communication plans for various media crisis scenarios, addressing internal and external communications, and identifying key stakeholders. ⢠Media Monitoring and Analysis – Identifying and analyzing media coverage and social media conversations to detect potential crises and measure the effectiveness of crisis management efforts. ⢠Digital Crisis Management – Managing media crises in the digital age, including social media, online reputation management, and digital crisis simulations. ⢠Media Relations in Crisis Situations – Building and maintaining positive relationships with the media during a crisis, including crafting effective messages and holding successful press conferences. ⢠Crisis Leadership & Decision Making – Demonstrating effective leadership and decision-making skills during a media crisis, including understanding the role of emotional intelligence and ethical considerations. ⢠Media Training for Spokespersons – Preparing and training spokespersons to effectively communicate during a media crisis, including message development, body language, and delivery techniques. ⢠Media Crisis Evaluation and Learning – Evaluating the effectiveness of media crisis management efforts and identifying areas for improvement and learning.
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