Global Certificate in AM Competitive Analysis
-- ViewingNowThe Global Certificate in AM Competitive Analysis course is a comprehensive program designed to equip learners with essential skills for career advancement in today's data-driven world. This course focuses on teaching learners how to analyze and interpret market data to gain a competitive edge in their industry.
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⢠Introduction to AM Competitive Analysis: Defining terms, understanding the importance of competitive analysis in AM, and outlining the course objectives. ⢠Market Research: Gathering and analyzing data about market trends, competitors, and customer preferences to inform competitive analysis. ⢠Competitor Profiling: Identifying and profiling key competitors, analyzing their strengths and weaknesses, and understanding their market positioning. ⢠SWOT Analysis: Identifying and evaluating the internal strengths and weaknesses, as well as external opportunities and threats, of an organization in the context of AM. ⢠Porter's Five Forces Model: Understanding the competitive forces in AM, including supplier power, buyer power, competitive rivalry, threat of new entry, and threat of substitute products or services. ⢠Value Chain Analysis: Identifying the primary and support activities that create value in an organization's AM process. ⢠Competitive Strategies: Developing effective strategies to compete in the AM market, including differentiation, cost leadership, and niche strategies. ⢠Monitoring Competitors: Establishing processes and tools to continuously monitor and analyze competitors' activities and adjust strategies accordingly. ⢠Ethical Considerations: Understanding the ethical implications of competitive analysis in AM and ensuring compliance with relevant laws and regulations.
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