Executive Development Programme in Mobile Commerce Data Analysis
-- ViewingNowThe Executive Development Programme in Mobile Commerce Data Analysis is a certificate course designed to empower professionals with the necessary skills to excel in the rapidly growing mobile commerce industry. This program highlights the importance of data-driven decision-making, providing participants with hands-on experience in analyzing mobile commerce data to drive business growth.
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⢠Mobile Commerce Data Analysis Fundamentals: Understanding the basics of mobile commerce data analysis, including data types, sources, and tools.
⢠Data Collection Methods: Exploring various data collection methods, including app analytics, mobile web analytics, and user surveys.
⢠Data Cleaning and Preparation: Learning how to clean and prepare data for analysis, including handling missing data, outliers, and data normalization.
⢠Descriptive and Inferential Statistics: Understanding the basics of statistics, including measures of central tendency, dispersion, and correlation.
⢠Data Visualization Techniques: Learning how to visualize data effectively, including chart types, color schemes, and data-ink ratios.
⢠Mobile Commerce Metrics: Exploring key mobile commerce metrics, such as conversion rate, average order value, and customer lifetime value.
⢠Customer Segmentation Strategies: Understanding how to segment customers based on behavior, demographics, and psychographics.
⢠Predictive Analytics: Learning how to use predictive analytics to forecast future trends, including regression analysis, decision trees, and neural networks.
⢠Data Privacy and Security: Understanding the importance of data privacy and security, including data protection laws, encryption, and access controls.
⢠Data-Driven Decision Making: Learning how to use data to make informed business decisions, including hypothesis testing, experiment design, and A/B testing.
Note: This list of units is intended as a starting point for an Executive Development Programme in Mobile Commerce Data Analysis. The actual course content may vary depending on the specific needs and goals of the programme.
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