Executive Development Programme in Healthcare Philanthropy Communication
-- ViewingNowThe Executive Development Programme in Healthcare Philanthropy Communication is a certificate course designed to empower professionals with the necessary skills to excel in healthcare fundraising and communication. This program emphasizes the importance of effective communication in building successful partnerships, engaging donors, and advancing healthcare initiatives.
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⢠Fundamentals of Healthcare Philanthropy: Understanding the role of philanthropy in healthcare, the importance of building relationships, and the ethical considerations in fundraising. ⢠Effective Communication Strategies: Developing and refining communication skills to build trust and engage stakeholders, including active listening, empathy, and storytelling. ⢠Donor Research and Prospect Management: Identifying potential donors, understanding their motivations, and developing a strategy to cultivate and solicit their support. ⢠Creating a Culture of Philanthropy: Building a culture of philanthropy within healthcare organizations, including engaging staff, volunteers, and board members. ⢠Building and Managing a Successful Fundraising Program: Developing a comprehensive fundraising program, including annual giving, major gifts, planned giving, and capital campaigns. ⢠Marketing and Communication for Healthcare Philanthropy: Creating a marketing and communication plan to promote the organization's mission and fundraising efforts. ⢠Evaluating Fundraising Success: Understanding key performance indicators, measuring success, and using data to inform future fundraising strategies. ⢠Legal and Regulatory Considerations: Understanding legal and regulatory requirements related to fundraising, including gift acceptance policies, donor privacy, and financial reporting.
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