Global Certificate in Digital Engagement Conversion
-- ViewingNowThe Global Certificate in Digital Engagement Conversion course is a comprehensive program designed to meet the growing industry demand for digital engagement experts. This course emphasizes the importance of harnessing digital tools and platforms to drive business growth, enhance customer experiences, and foster innovation.
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⢠Digital Marketing Fundamentals: Understanding the digital landscape, marketing principles, and customer behavior in the digital age.
⢠Search Engine Optimization (SEO): Techniques for optimizing websites to rank higher in search engine results and increase organic traffic.
⢠Content Marketing: Strategies for creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
⢠Social Media Marketing: Utilizing social media platforms to build brand awareness, engage with customers, and drive website traffic.
⢠Email Marketing: Techniques for building email lists, crafting effective emails, and measuring email marketing success.
⢠Pay-Per-Click (PPC) Advertising: Understanding and implementing PPC campaigns, including keyword research, ad copywriting, and bid management.
⢠Conversion Rate Optimization (CRO): Strategies for improving website usability and user experience to increase the likelihood of conversions.
⢠Web Analytics: Tools and techniques for measuring, analyzing, and reporting website performance and marketing campaign success.
⢠Digital Marketing Strategy: Developing a comprehensive, integrated digital marketing strategy to achieve business goals.
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