Executive Development Programme in Agri Market Positioning Strategies
-- ViewingNowThe Executive Development Programme in Agri Market Positioning Strategies certificate course is a comprehensive program designed to empower professionals with essential skills in agricultural marketing. This course highlights the importance of strategic positioning in the agri-business sector, addressing industry demand for experts who can drive growth and profitability in this field.
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⢠Agri Market Positioning Strategies: An in-depth analysis of various positioning strategies in the agricultural market, focusing on the primary and secondary target audiences, market segments, and product differentiation.
⢠Market Research and Analysis: Techniques and tools for conducting comprehensive research and analysis of the agricultural market, including the identification of market trends, competition, and customer preferences.
⢠Product Positioning and Branding: Strategies for positioning and branding agricultural products, including the development of unique selling propositions, brand messaging, and visual identity.
⢠Marketing Channels and Distribution: Overview of the various marketing channels and distribution strategies available for agricultural products, including direct-to-consumer, retail, and e-commerce.
⢠Pricing Strategies for Agri Products: Analysis of various pricing strategies for agricultural products, including cost-plus pricing, value-based pricing, and competitive pricing.
⢠Promotion and Advertising: Techniques and best practices for promoting and advertising agricultural products, including traditional and digital media, event marketing, and public relations.
⢠Measurement and Analytics: Methods for measuring and analyzing the effectiveness of agri market positioning strategies, including key performance indicators (KPIs), return on investment (ROI), and customer feedback.
⢠Sustainability and Social Responsibility: Exploration of the role of sustainability and social responsibility in agri market positioning strategies, including ethical sourcing, fair trade, and environmental stewardship.
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