Global Certificate in Agri Market Competitor Analysis
-- ViewingNowThe Global Certificate in Agri Market Competitor Analysis is a comprehensive course designed to empower learners with critical skills in competitive intelligence and market research. This course comes at a time when the agri-business sector is experiencing significant growth and transformation, creating a high demand for professionals who can analyze market trends and competitors effectively.
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⢠Global Agri Market Trends: Understanding the current trends in the global agricultural market is crucial for conducting a competitor analysis. This unit will cover the latest trends, including the impact of technology, climate change, and shifting consumer preferences.
⢠Competitor Identification: In this unit, learners will identify their direct and indirect competitors in the global agricultural market. They will also learn how to segment the market by region, product, and customer.
⢠Competitor Analysis Techniques: This unit will cover various techniques for analyzing competitors, such as SWOT analysis, PESTEL analysis, and Porter's Five Forces model. Learners will also learn how to gather and interpret data on competitors' financial performance, marketing strategies, and product offerings.
⢠Market Research Methods: In this unit, learners will explore various market research methods, such as surveys, focus groups, and secondary research. They will learn how to design and implement a research study to gather data on competitors and the market.
⢠Benchmarking and Best Practices: This unit will cover the process of benchmarking competitors' performance and identifying best practices. Learners will learn how to use this information to improve their own competitive position.
⢠Competitive Intelligence Tools: This unit will introduce learners to various competitive intelligence tools, such as Hoovers, Dun & Bradstreet, and Thomson Reuters. They will learn how to use these tools to gather and analyze data on competitors.
⢠Strategic Planning for Competitive Advantage: The final unit will cover the process of developing a strategic plan to achieve a competitive advantage. Learners will learn how to set goals, develop strategies, and allocate resources to achieve their objectives.
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