Masterclass Certificate in Marketing ROI Measurement: Performance Tracking
-- ViewingNowThe Masterclass Certificate in Marketing ROI Measurement: Performance Tracking is a comprehensive course designed to equip learners with the essential skills to measure and optimize the return on investment (ROI) of their marketing efforts. This program is critical for professionals in an era where data-driven decision-making is paramount, and marketing budgets must be justified with tangible results.
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⢠Unit 1: Introduction to Marketing ROI Measurement
⢠Unit 2: Understanding Key Performance Indicators (KPIs)
⢠Unit 3: Setting up Marketing Objectives and Goals
⢠Unit 4: Tracking and Analyzing Marketing Campaign Data
⢠Unit 5: Marketing Attribution Models and Techniques
⢠Unit 6: Quantifying Marketing ROI: Methods and Formulas
⢠Unit 7: Leveraging Marketing Analytics Tools for Performance Tracking
⢠Unit 8: Data Visualization and Storytelling for Marketing ROI
⢠Unit 9: Optimizing Marketing Strategies Based on ROI Analysis
⢠Unit 10: Case Studies in Marketing ROI Measurement and Performance Tracking
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