Executive Development Programme in Marketing Performance Improvement Tactics
-- ViewingNowThe Executive Development Programme in Marketing Performance Improvement Tactics is a certificate course designed to enhance strategic marketing skills for professionals. This program focuses on current industry trends, arming learners with the latest marketing improvement tactics.
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⢠Marketing Performance Foundation: Establishing the basics of marketing performance improvement tactics, focusing on data-driven decision making and key performance indicators (KPIs).
⢠Market Research and Analysis: Understanding the importance of thorough market research, competitor analysis, and customer insights to drive marketing strategies.
⢠Segmentation, Targeting, and Positioning (STP): Identifying and targeting customer segments, and positioning products or services effectively within the market.
⢠Integrated Marketing Communications (IMC): Developing a comprehensive and cohesive marketing communication strategy across various channels and platforms.
⢠Digital Marketing and Analytics: Exploring digital marketing tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and email marketing, and analyzing their performance.
⢠Brand Management and Equity: Building, managing, and measuring brand value, focusing on brand identity, differentiation, and consistency.
⢠Marketing Metrics and Data-Driven Decision Making: Implementing and analyzing marketing metrics, using data to inform decision making, and optimizing marketing performance.
⢠Marketing Performance Improvement Strategies: Developing and implementing strategies to improve marketing performance, focusing on continuous improvement and agility.
⢠Marketing and Sales Alignment: Ensuring marketing and sales teams are aligned and working together to achieve common goals, improving lead generation and conversion rates.
By including these units in an Executive Development Programme in Marketing Performance Improvement Tactics, professionals can expect to gain a comprehensive understanding of marketing performance improvement tactics and strategies, enabling them to drive growth and success in their organizations.
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