Executive Development Programme in Racing Sponsorship Activation
-- ViewingNowThe Executive Development Programme in Racing Sponsorship Activation is a certificate course designed to empower professionals with the skills to excel in the dynamic world of motorsports sponsorship. This programme emphasizes the importance of strategic sponsorship activation in achieving marketing objectives, providing a comprehensive understanding of the racing industry's unique characteristics and challenges.
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⢠Sponsorship Strategy Development: Understanding the importance of aligning racing sponsorship activations with overall business objectives and creating a comprehensive sponsorship strategy.
⢠Racing Industry Landscape: Exploring the key players, events, and trends in the racing industry to inform sponsorship decisions.
⢠Sponsorship Activation Tactics: Examining various tactics for activating racing sponsorships, including event hospitality, digital and social media, content marketing, and experiential activations.
⢠ROI Measurement and Evaluation: Learning how to measure the success of racing sponsorship activations and demonstrate a clear return on investment.
⢠Contract Negotiation and Management: Understanding the legal and financial aspects of sponsorship agreements and how to effectively manage relationships with racing properties and partners.
⢠Brand Integration and Messaging: Ensuring that sponsorship activations align with brand values and messaging, and effectively communicate key brand attributes.
⢠Crisis Management and Risk Mitigation: Preparing for potential crises and developing strategies for mitigating risks associated with racing sponsorship activations.
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