Executive Development Programme in Retail Strategic Planning: Strategic Planning
-- ViewingNowThe Executive Development Programme in Retail Strategic Planning is a certificate course designed to equip learners with essential skills for career advancement in the retail industry. This programme emphasizes the importance of strategic planning in retail management, addressing current industry demands and future trends.
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⢠Retail Industry Analysis: Understanding the retail landscape, trends, and challenges. Analyzing competitors and market segments.
⢠Strategic Planning Process: Establishing a framework for strategic planning, including goal-setting, SWOT analysis, and scenario planning.
⢠Retail Consumer Behavior: Exploring consumer preferences, buying habits, and decision-making processes. Utilizing customer insights for strategic planning.
⢠Retail Marketing Strategies: Developing marketing plans for customer acquisition, retention, and engagement. Utilizing digital and traditional channels.
⢠Retail Operations Management: Optimizing supply chain, inventory management, and store operations. Leveraging technology for efficiency and effectiveness.
⢠Financial Planning and Analysis: Analyzing financial statements, budgeting, and forecasting. Understanding key performance indicators and return on investment.
⢠Retail Talent Management: Attracting, developing, and retaining top talent. Building a culture of learning and innovation.
⢠Retail Innovation and Technology: Exploring emerging trends and technologies. Utilizing data analytics, artificial intelligence, and automation for competitive advantage.
⢠Retail Performance Metrics: Measuring and evaluating the success of retail strategies. Implementing continuous improvement processes.
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