Global Certificate in Discount Campaign Conversion Analysis Evaluation
-- ViewingNowThe Global Certificate in Discount Campaign Conversion Analysis Evaluation is a comprehensive course designed to equip learners with the essential skills needed to excel in the dynamic world of digital marketing. This certificate program focuses on discount campaign conversion analysis and evaluation, providing learners with a deep understanding of how to analyze and optimize the effectiveness of discount campaigns.
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⢠Campaign Planning: Understanding the basics of discount campaign planning, including setting goals, identifying target audiences, and selecting appropriate marketing channels.
⢠Discount Strategy: Designing effective discount strategies that balance customer acquisition and profitability, including tiered discounts, bundle discounts, and flash sales.
⢠Conversion Rate Optimization: Techniques for improving conversion rates, including A/B testing, landing page optimization, and cart abandonment recovery.
⢠Marketing Analytics: Measuring and analyzing the success of discount campaigns, including key metrics such as conversion rate, revenue, and customer lifetime value.
⢠Attribution Modeling: Understanding the role that different marketing channels play in driving conversions, and how to allocate credit appropriately.
⢠Customer Segmentation: Segmenting customers based on demographics, behavior, and other factors, and tailoring discount campaigns to specific segments.
⢠Retention Strategies: Developing strategies for retaining customers and encouraging repeat purchases, including loyalty programs, personalized offers, and win-back campaigns.
⢠Compliance and Ethics: Ensuring that discount campaigns comply with relevant laws and regulations, and adhering to ethical standards in marketing.
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