Executive Development Programme in Marketing Automation for Email Marketing: Automation
-- ViewingNowThe Executive Development Programme in Marketing Automation for Email Marketing is a certificate course that focuses on the rapidly growing field of automation. With the global marketing automation software market size expected to reach USD 6.
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โข Introduction to Marketing Automation: Understanding the basics and benefits of marketing automation, its impact on email marketing, and the role of automation in modern marketing strategies.
โข Email Marketing Foundations: Learning the fundamental principles of email marketing, including list building, segmentation, personalization, and campaign management.
โข Marketing Automation Platforms: Exploring popular marketing automation tools and their features, with a focus on email marketing automation capabilities.
โข Creating Effective Email Campaigns: Designing, developing, and implementing high-performing email campaigns using marketing automation best practices.
โข Lead Nurturing and Scoring: Implementing lead nurturing programs and scoring models to engage prospects and move them through the sales funnel.
โข Behavioral-based Email Automation: Utilizing customer behavior data to trigger automated email workflows and improve campaign performance.
โข Analytics and Reporting: Measuring and analyzing email marketing automation performance using key metrics and reporting tools.
โข Data Privacy and Compliance: Ensuring email marketing automation strategies comply with data privacy regulations, such as GDPR and CAN-SPAM.
โข Optimization and Continuous Improvement: Testing, refining, and optimizing email marketing automation workflows for better results and long-term success.
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