Professional Certificate in Marketing Automation Fundamentals: Essentials
-- ViewingNowThe Professional Certificate in Marketing Automation Fundamentals: Essentials is a valuable course that equips learners with the essential skills required for successful marketing automation. In today's digital age, marketing automation is a critical aspect of any business strategy, and this course provides a comprehensive understanding of the fundamentals.
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โข Introduction to Marketing Automation: Understanding the basics of marketing automation, its benefits, and how it fits into a comprehensive marketing strategy.
โข Setting Up Marketing Automation: Configuring marketing automation platforms, including integrations with CRM systems, email marketing tools, and analytics platforms.
โข Lead Nurturing and Scoring: Strategies for lead nurturing, including automated workflows, lead scoring methodologies, and personalized content delivery.
โข Email Marketing Automation: Best practices for email marketing automation, including list segmentation, triggered campaigns, and A/B testing.
โข Marketing Analytics and Reporting: Analyzing marketing automation performance, including campaign attribution, lead conversion rates, and ROI calculations.
โข Content Marketing and Automation: Creating and delivering personalized content at scale, including content mapping, content creation, and distribution strategies.
โข Marketing Automation and Sales Alignment: Aligning marketing and sales teams for optimal lead handoff and conversion, including sales enablement and feedback loops.
โข Marketing Automation Best Practices: Implementing best practices for marketing automation, including data hygiene, segmentation, and testing methodologies.
โข Ethics and Compliance in Marketing Automation: Understanding legal and ethical considerations in marketing automation, including data privacy, spam laws, and accessibility.
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