Executive Development Programme in Data Analysis for Marketers: Insights
-- ViewingNowThe Executive Development Programme in Data Analysis for Marketers: Insights certificate course is a comprehensive program designed to empower marketers with data analysis skills. In today's data-driven world, understanding how to interpret and apply data is crucial for making informed business decisions.
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โข Introduction to Data Analysis: Basics of data analysis, data collection methods, data types, and data quality.
โข Data Visualization: Understanding data visualization, types of charts, data storytelling, and creating impactful visualizations.
โข Statistical Analysis: Descriptive and inferential statistics, probability distributions, statistical testing, and regression analysis.
โข Data Mining and Segmentation: Data mining techniques, customer segmentation, and clustering algorithms.
โข Predictive Analytics: Predictive modeling, machine learning algorithms, and model validation.
โข Marketing Analytics: Marketing metrics, attribution modeling, marketing mix modeling, and marketing ROI.
โข Data-Driven Decision Making: Data-driven decision-making process, decision-making frameworks, and overcoming decision biases.
โข Data Ethics and Privacy: Understanding data ethics, data privacy, and responsible use of data in marketing.
โข Data Management and Security: Data management principles, data security best practices, and data governance.
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