Certificate in Information Retrieval Systems: Search Optimization
-- ViewingNowThe Certificate in Information Retrieval Systems: Search Optimization is a comprehensive course that equips learners with essential skills for career advancement in the ever-evolving digital landscape. This program focuses on the importance of search optimization in information retrieval systems, providing a solid foundation in the principles and practices of search engine algorithms, web analytics, and content development strategies.
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โข Information Retrieval Fundamentals
โข Search Engine Optimization (SEO) Techniques
โข Keyword Research and Analysis
โข On-page and Off-page Optimization Strategies
โข Metadata Optimization for Search Engines
โข Mobile Search Optimization
โข Local SEO and Google My Business
โข Analytics and Performance Tracking
โข SEO Best Practices and Ethical Considerations
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