Executive Development Programme in Promotional Branding Strategies
-- ViewingNowThe Executive Development Programme in Promotional Branding Strategies certificate course is a comprehensive program designed to enhance your understanding of branding and promotional strategies in the modern business world. This course emphasizes the importance of building strong brands, creating effective marketing communications, and utilizing digital platforms for promotional activities.
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Understanding Branding: This unit will cover the basics of branding and its importance in business. It will help participants understand how branding can help differentiate their products and services from competitors.
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Brand Positioning: This unit will focus on how to position a brand effectively in the market. Participants will learn about various positioning strategies and how to choose the right one for their business.
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Promotional Strategies: This unit will delve into the various promotional strategies that can be used to increase brand awareness and reach. Participants will learn about traditional and digital marketing channels, as well as how to create effective marketing campaigns.
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Integrated Marketing Communications: This unit will cover the importance of integrating various marketing communication channels to create a cohesive brand message. Participants will learn about advertising, public relations, direct marketing, and sales promotion.
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Brand Identity and Design: This unit will focus on the visual and experiential aspects of branding. Participants will learn about the importance of brand identity and how to create a consistent brand image across all touchpoints.
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Brand Storytelling: This unit will explore the power of storytelling in branding. Participants will learn how to create compelling brand stories that resonate with their target audience and build brand loyalty.
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Measurement and Analytics: This unit will cover the importance of measuring the effectiveness of branding and marketing efforts. Participants will learn about various analytics tools and how to use them to track and analyze campaign performance.
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Brand Management: This unit will focus on the ongoing management and maintenance of a brand. Participants will learn about brand architecture, equity, and governance, as well as how to manage brand crises.
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Brand Localization: This unit will explore the importance of adapting branding and marketing strategies to local markets. Participants will learn about cultural differences and how to create effective localization strategies.
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Case Studies: This unit will provide real-world examples of successful branding and promotional strategies. Participants will analyze case
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