Certificate in Marketing Metrics Tracking Methods
-- ViewingNowThe Certificate in Marketing Metrics Tracking Methods is a comprehensive course that equips learners with the essential skills needed to excel in the rapidly evolving field of data-driven marketing. This course emphasizes the importance of tracking and analyzing marketing metrics to make informed business decisions, increase ROI, and drive growth.
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โข Marketing Metrics Overview
โข Understanding Key Marketing Performance Indicators (KPIs)
โข Data Collection Methods for Marketing Metrics
โข Marketing Analytics Tools and Techniques
โข Customer Lifetime Value (CLV) Metrics
โข Return on Marketing Investment (ROMI) Calculation
โข Conversion Rate Tracking and Optimization
โข Customer Retention and Churn Rate Analysis
โข A/B Testing and Multivariate Testing in Marketing
โข Marketing Attribution Models
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