Executive Development Programme in Market Research Tools: Impactful
-- ViewingNowThe Executive Development Programme in Market Research Tools is a certificate course designed to empower professionals with cutting-edge market research techniques and tools. This programme addresses the growing industry demand for experts who can leverage data-driven insights to make informed business decisions.
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โข Introduction to Market Research Tools & Techniques
โข Understanding the Research Objectives and Formulating Questions
โข Quantitative Research Methods: Surveys, Questionnaires, and Sampling
โข Qualitative Research Methods: Focus Groups, In-depth Interviews, and Observations
โข Secondary Research: Literature Reviews, Data Analysis, and Synthesis
โข Data Analysis Tools: SPSS, SAS, and R
โข Data Visualization Tools: Tableau, Power BI, and Infogram
โข Market Segmentation, Targeting, and Positioning
โข Impactful Report Writing and Presentation Skills
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