Certificate in B2B Marketing Strategies: Smart Systems
-- ViewingNowThe Certificate in B2B Marketing Strategies: Smart Systems is a comprehensive course designed to empower learners with the latest B2B marketing strategies and technologies. This program emphasizes the importance of data-driven decision making, customer-centric approaches, and automated systems in today's competitive business landscape.
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โข Understanding B2B Marketing Fundamentals • Defining B2B marketing, target audience, value proposition, and key metrics
โข B2B Marketing Research • Conducting market research, competitive analysis, and customer segmentation
โข Building a B2B Marketing Plan • Setting goals, objectives, strategies, and tactics
โข Content Marketing for B2B • Creating and distributing valuable, relevant, and consistent content
โข Social Media and Influencer Marketing in B2B • Utilizing social media platforms, influencer marketing, and employee advocacy
โข Account-Based Marketing (ABM) • Identifying target accounts, personalizing campaigns, and measuring success
โข B2B Marketing Analytics • Tracking and analyzing marketing metrics, ROI, and attribution models
โข Marketing Automation & CRM Integration • Implementing marketing automation platforms and integrating with CRM systems
โข Sales and Marketing Alignment • Collaborating with sales teams, setting up service level agreements (SLAs), and measuring success
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