Certificate in Segmentation Market Positioning
-- ViewingNowThe Certificate in Segmentation & Market Positioning course is a powerful program designed to equip learners with essential skills in identifying target markets and positioning products effectively. In today's competitive business landscape, understanding customer needs and developing impactful marketing strategies is crucial for career advancement.
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โข Introduction to Market Segmentation: Understanding the market and dividing it into segments based on various factors like demographics, psychographics, behavior, and geography.
โข Target Market Selection: Identifying the most profitable target market segments and understanding their unique needs and wants.
โข Positioning Strategies: Developing a unique and valuable position in the minds of customers within the target market segments.
โข Brand Positioning: Establishing a clear and consistent brand image and message that resonates with the target market segments.
โข Product Positioning: Positioning the product or service offering in a way that highlights its unique benefits and value to the target market segments.
โข Competitive Positioning: Analyzing the competition and positioning the product or service in a way that differentiates it from competitors.
โข Communication and Implementation: Developing and executing a communication plan to convey the positioning strategy to the target market segments.
โข Measurement and Evaluation: Tracking and analyzing the success of the positioning strategy and making adjustments as necessary.
Note: These units are just a suggestion, and can be modified based on the specific learning objectives and needs of the course.
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