Advanced Certificate in Crisis Communication: Crisis Communication Planning
-- ViewingNowThe Advanced Certificate in Crisis Communication: Crisis Communication Planning is a comprehensive course designed to empower professionals in managing communication during critical situations. This program's significance lies in its practical approach, addressing the increasing industry demand for experts capable of mitigating communication risks.
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โข Crisis Communication Strategy: Developing a comprehensive crisis communication plan that includes identification of potential crises, development of key messages, and selection of communication channels.
โข Risk Assessment and Monitoring: Identifying and assessing potential risks to the organization and establishing systems for monitoring and early warning of crises.
โข Media Relations in Crisis: Building and maintaining positive relationships with the media during a crisis, including press releases, press conferences, and interviews.
โข Social Media and Crisis Communication: Leveraging social media for crisis communication, including monitoring social media for early warning of crises, and using social media to communicate with stakeholders during a crisis.
โข Internal Communication During a Crisis: Communicating effectively with employees during a crisis, including providing regular updates, addressing concerns, and maintaining morale.
โข Stakeholder Engagement in Crisis: Identifying key stakeholders and developing communication strategies for engaging with them during a crisis, including customers, suppliers, regulators, and the wider community.
โข Crisis Communication Training and Simulation: Providing training and simulation exercises to prepare staff for crises, including developing crisis communication plans, rehearsing key messages, and practicing media interviews.
โข Evaluation and Improvement of Crisis Communication: Evaluating the effectiveness of crisis communication efforts, identifying areas for improvement, and implementing changes to the crisis communication plan.
โข Ethical Considerations in Crisis Communication: Addressing ethical considerations in crisis communication, including transparency, honesty, and respect for stakeholders.
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